The ROG Ally X and the Rise of the Handheld Gaming Revolution

The ASUS ROG Ally X marks a major step forward in the evolution of handheld gaming. Building on the success of its predecessor, this new model refines nearly every aspect—offering a 7-inch 1080p 120Hz display, 24GB of RAM, a 1TB SSD, and an impressive 80Whr battery that delivers extended playtime. According to PCMag’s review, these improvements bring the Ally X much closer to laptop-level performance, cementing its place as one of the best portable gaming devices available today. However, with a retail price of $799.99 in the U.S., this premium device comes at a high cost.

A Premium Device With a Premium Price

While the ROG Ally X boasts superior design and performance, its price remains a concern. PCMag notes that it “approaches laptop pricing,” and that’s before considering international costs. In Pakistan, the handheld retails for around ₨325,000, making it an expensive option for gamers seeking portability. Import duties, taxes, and retailer markups push the price far beyond what many would expect for a console, putting it in competition with capable gaming laptops. Despite its cost, the Ally X still appeals to a growing segment of players who value flexibility and performance on the go.

Handheld Gaming’s Exponential Growth

The surge in demand for devices like the Ally X reflects a broader industry shift. The handheld and portable gaming market is expanding rapidly, driven by a combination of powerful mobile processors, widespread cloud gaming, and changing consumer lifestyles. Recent industry forecasts suggest that the global handheld gaming market could more than double over the next decade, with annual growth rates exceeding 10%. Players now expect console-quality gaming in portable form, and manufacturers are responding with increasingly powerful and versatile devices. The trend also signals how gaming habits have evolved—no longer confined to living rooms or desktops, but extending seamlessly into travel, work, and leisure.

The Verdict: Power and Portability at a Cost

There’s no denying that the ROG Ally X is one of the most capable handhelds ever produced. Its full Windows 11 support gives it an edge, enabling access to PC game libraries, emulators, and streaming platforms. The refined ergonomics, improved battery life, and enhanced connectivity show ASUS’s commitment to perfecting the handheld form factor. Yet, its steep price remains the biggest barrier. At nearly $800 in the U.S. and well above ₨300,000 in Pakistan, it’s a luxury purchase rather than an everyday gaming device. Still, for enthusiasts who crave the freedom of portable PC gaming, the ROG Ally X represents the future—powerful, flexible, and a clear sign that handheld gaming is no longer a niche, but a fast-growing frontier in the gaming world.